Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideal goods and services to create exchanges that satisfy individual and organizational objectives. The marketing concept requires that the organization should be customer oriented, that it should try to understand consumers' requirements and satisfy them quickly and efficiently in ways that is beneficial to the customer and the organisation.

It is recognized that many small businesses, due to limited resources, are hampered in their efforts to effectively market their products and services. This is truly an important factor, given that success is often achieved through an effective marketing programme.

Recognizing that there is a deficiency YES has developed a comprehensive marketing programme for its clients - those persons who have chosen the path of entrepreneurship. This programme brings together a strategic network of resources, aimed at effectivelymarketing the goods and services of the emerging businesses that are part of the YES developmental programme.

The Business Directory is an integral part of YES “In the Bag” (ITB) Marketing Service Programme. Like the other components, it provides much needed exposure for clients products and services.

• The Marketing Consultancy Service
• The YES! Magazine
• The Living the Dream television series

In the marketing service, expert marketing advice is delivered to YES clients by marketing consultants. This service aims to equip clients with the necessary knowledge and information to enable them to take their businesses to their full potential.